A Quick Guide to Selling on Walmart Marketplace

Expanding into Walmart Marketplace just got easier. Through its strategic partnership with Walmart, SUNRATE is helping international e-commerce sellers seamlessly enter one of the world’s largest retail platforms. Sellers can now collect payments directly into their SUNRATE Accounts, unlocking new opportunities for cross-border growth with speed, security, and cost efficiency. 

Why Walmart Marketplace? 

Walmart Marketplace is one of the fastest-growing online retail ecosystems in the United States, offering sellers access to millions of active customers. By joining, international sellers can tap into this vast market while enjoying the credibility and visibility of being associated with Walmart’s trusted brand. 

To complete the picture, here’s what Walmart adds to the seller experience: 

• Seller Center Dashboard – Centralised control for company registration, account settings, catalog performance, orders, reporting, and more. 

Flexible catalog integration options: choose between bulk upload, API, or using Seller Center directly. 

• Walmart Fulfillment Services (WFS) – Optional storage, packing, shipping, and returns handling with competitive pricing. 

• Advertising tools through Walmart Connect (e.g. Sponsored Search, Onsite Display) to boost visibility. 

• Strong customer support resources including guides, FAQs, and academy tutorials via Walmart’s Seller Help and Marketplace Learn portals. 

Key Requirements Before You Sell 

According to Walmart’s official guide, sellers must meet certain qualifications before getting started:  

• A valid Business Tax ID or Business License Number (SSNs not accepted).  

• Supporting documents verifying your business name and address.  

• A track record of eCommerce or marketplace performance.  

• Products that carry GTIN/UPC codes registered with GS1.  

• A product catalogue that complies with Walmart’s Prohibited Products Policy.  

• Fulfilment through Walmart Fulfillment Services (WFS) or another US-based B2C warehouse with returns capability that adheres to Walmart’s Seller Performance Standards. 

How SUNRATE Supports Global Sellers on Walmart 

SUNRATE’s decade of expertise in global payments ensures that Walmart sellers can expand confidently. Through this partnership, sellers benefit from: 

1. Rapid onboarding with Aurora 

Through SUNRATE’s Aurora Program, Walmart sellers can fast-track their marketplace application and receive approval as quickly as one business day. This accelerated process allows sellers to be part of this streamlined, one-stop enrolment process, making it easy for sellers to authenticate their membership, set up efficiently, and start selling sooner via Walmart. 

2. Compliance and security 

Payments collected through Walmart Marketplace flow directly into SUNRATE Accounts. Moreover, each seller benefits from a dedicated security link, ensuring that sensitive information remains private and data integrity is maintained at every stage. Through such data protection measures, sellers gain full transparency, robust compliance with cross-border regulations, and peace of mind knowing their funds are safeguarded. 

3. Cost-effective collections 

Sellers partnering through SUNRATE are protected from adverse currency fluctuations on collected payments and get to enjoy access to attractive incentive schemes, offering additional support as they expand into Walmart Marketplace. With no hidden charges and only a nominal fee on withdrawals or transfers, sellers enjoy affordable and transparent pricing. 

4. Smarter data management

With structured data management and activity tracking, sellers can conveniently monitor their operations, optimise performance, and stay in control as they scale across borders. 

5. Streamlined growth across borders 

With direct access to Walmart payments, transparent FX rates, and rapid onboarding, sellers can focus on what matters most: building their presence, optimising operations, and scaling across borders with confidence. 

Ready to sell on Walmart Marketplace with SUNRATE?  

Here are 5 simple steps to get started. 

Step 1: Apply via SUNRATE Aurora Program 
→ Fast-track your Walmart Marketplace application. 
→ Get approval in as quickly as 1 business day. 

Step 2: Set Up Your SUNRATE Account 
→ Collect Walmart Marketplace payments directly. 
→ Enjoy full compliance and security. 

Step 3: Sell and Expand 
→ Reach millions of Walmart customers. 
→ Optimise inventory and operations across borders. 

Step 4: Collect Payments Efficiently 
→ Transparent FX rates and cost-effective fees. 
→ Protection against adverse currency fluctuations. 

Step 5: Scale with Confidence 
→ Focus on growth while SUNRATE handles payments. 
→ Expand seamlessly into new markets. 

If you’re looking to scale your business globally through Walmart Marketplace, SUNRATE can help you get started. Partner with SUNRATE to streamline your payments, strengthen your operations, and scale confidently across borders. Open a SUNRATE account today or contact our sales team to learn more.