Customer Case Study: Whisky Cask Club

The Whisky Cask Club has a combined 50 years of experience in the Scottish whisky industry. They have partnered with some of the most exclusive suppliers of Scottish whisky to give their clients the most sought-after casks of whisky in the market. 

In order to be able to sell their clients casks of ultra high-end whisky the Cask Club has partnered with ACEO Spirits and Whisky who are their official UK Duty representative. ACEO spirits are WOWGR registered in the UK which means they are approved by His Majesty’s Revenue and Customs (HMRC). 

Challenge

As a broker, it is of utmost importance for Whisky Cask Club to be able to transfer funds promptly to their suppliers, so as to efficiently secure the best possible whisky casks for their clients. Whisky Cask Club did not have the best payment experience with other payment providers as they found their funds "stuck in transit" without any clear indication of when the funds will be successfully transferred to their suppliers. Such ambiguity will potentially sour the relationships with their suppliers and more importantly, customer experience may be jeopardised if their customers failed to get the whisky cask they wanted to purchase. Additionally, their FX rates were also not optimised which resulted in high FX costs which hurt the bottomline of their business.

Solution

Whisky Cask Club decided to adopt Sunrate's intelligent global payment and treasury management platform after an in-depth understanding of its cutting-edge solutions. By connecting Whisky Cask Club to global clearing networks and having Sunrate's smart routing system matching its payment with efficient clearing pathways, these help lower the payment costs via lowered transaction fees and better FX rates. More importantly, Whisky Cask Club's payment to their suppliers are now accelerated as Sunrate's global and local payment networks allow payment to be processed instantly.  

Result

These improved capabilities and efficiencies have helped enhanced Whisky Cask Club's relationships with their stakeholders, such as suppliers and whisky cask buyers. As such, Whisky Cask Club has observed better profit margins for the business, due to increased revenue and decreased payment costs directly associated with the betterment of payment flows. 

About Sunrate

Sunrate is a leading global payment and treasury management platform for businesses worldwide. Founded in 2016, Sunrate has enabled companies to operate and scale both locally and globally in 190+ countries and regions with its cutting-edge infrastructure, global network, and unified solutions.

Sunrate operates through offices across key markets, including Singapore, Kuala Lumpur, Jakarta, Hong Kong, Shanghai, and London. The company partners with the top global financial institutions, such as Citibank, Standard Chartered, Barclays, J.P. Morgan. Sunrate is also the principal member of Mastercard and Visa. To learn more about Sunrate, visit https://www.sunrate.com/.