This month is all about helping you sell in more places, get paid more easily and keep your stock moving. Whether you’re opening a store in a new market, selling through your own website or restocking from suppliers in China, here’s what’s new and how it all fits together:
• Sell in new markets: a fast track onto three of Europe’s biggest local marketplaces
• Get paid online: a smoother checkout for Shopify stores
• Get paid anywhere: PayByLink, for payment links and QR codes
• Restock from China: pay 1688 suppliers straight from your Sunrate balance
• Build it into your systems: Sunrate Links, for businesses that want all of this inside their own software
SELL IN NEW MARKETS
Growth starts with reaching new customers, and Europe’s local marketplaces offer big opportunities:
• OTTO (Germany): 13 million active customers with strong purchasing power
• Cdiscount (France): around 17 million visitors every month
• eMAG (Eastern Europe): more than 9 million active users across Romania, Bulgaria, Hungary and beyond, with less competition
With our Aurora Programme – Global Store Opening, you get an official fast-track route onto all three platforms, plus one-to-one help setting up your store, so you can start selling sooner.
GET PAID ONLINE
Once customers find you, the next step is making it easy for them to pay. If you run your own store on Shopify, your customers can now pay right on your checkout page, without being sent to another website. Fewer steps means fewer abandoned carts.
It’s quick to switch on from your Shopify admin, with no complex development needed. As covered by Tencent
GET PAID ANYWHERE
Launched 14 October 2026
Of course, not every sale happens in an online shop. With PayByLink, you can create a secure payment link or QR code in seconds and send it to your customer, who can pay online straight away. It’s ideal for invoices, one-off orders, final balances and sales at trade shows.
How to get started: If you have a Sunrate account that meets our account history and credit requirements, apply online under Fund Management > Global Acquiring.
RESTOCK FROM CHINA
With money coming in from customers around the world, the next step is turning it into stock. You can now convert your Sunrate balance into Chinese yuan (CNH) whenever you need to and pay for orders on 1688, China’s leading wholesale marketplace, directly.
Whether you’re restocking, preparing for peak season, ordering samples or topping up an order, it all happens from one account, closing the loop from getting paid overseas to paying your suppliers in China.
BUILD IT INTO YOUR SYSTEMS
Finally, for businesses that want these capabilities inside their own tools, Sunrate Links brings them straight into your existing ERP, platform or finance system. Connect through our API, or launch a ready-made version under your own brand in as little as two weeks. Pick only what you need, from collecting and sending payments to currency exchange and card payments.
Together, these releases cover the whole journey: reach new customers, get paid easily, restock with confidence, and repeat – all with Sunrate.
Want to find out more? Get in touch with your Sunrate account manager or our customer service team.
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What’s New at Sunrate This month is all about helping you sell in more places, get paid more easily and keep your stock moving. Whether you’re opening a store in a new market, selling through your own website or restocking from suppliers in China, here’s what’s new and how it all fits together: […]
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