STRO.TV x SUNRATE

About STRO.TV

STRO.TV is a dynamic streaming platform based in Indonesia, delivering premium local and international films, series, and original content to audiences across the region. With a mission to make quality entertainment accessible anytime, anywhere — on web and mobile — STRO.TV is building one of Southeast Asia’s most compelling on-demand content destinations.

The Challenge

In today’s digital entertainment landscape, subscribers expect instant access. They discover, subscribe, and press play — and every second of friction in between risks losing them. For STRO.TV, serving a diverse audience across multiple countries meant managing a complex web of international payment flows, multi-currency settlements, and varying regional requirements.

Before SUNRATE, cross-border transactions were unpredictable. Delays and complications created friction for subscribers — and administrative burden for the team. STRO.TV needed a payments solution that could match the speed and reliability their platform promised.

The Solution

STRO.TV chose SUNRATE as their international payments provider. The integration was straightforward, and the impact was immediate. Transactions began processing faster and more consistently across regions, reducing friction for subscribers at the point of payment — and reducing stress for the team behind the scenes.

SUNRATE’s multi-currency capabilities allowed STRO.TV to confidently serve users across a wider range of markets, with settlement flows that were predictable and reliable. When questions arose, SUNRATE’s support team was responsive and ready.

The Impact

With SUNRATE handling international payment complexity, STRO.TV has been able to remove payment friction from the subscriber journey. Users across Southeast Asia can now complete their subscriptions quickly and get straight to the content they came for — contributing to stronger engagement and improved retention.

For the STRO.TV team, the shift has been equally meaningful. Less time is spent troubleshooting payment issues, and more is invested in curating and creating compelling entertainment.

“What stands out most for us is the reliability. Payments go through quickly and consistently, which means our users can subscribe and start watching without delay or interruption. With the right payments infrastructure in place, we’re better equipped to focus on what matters most — great entertainment, delivered to more people around the world.”  — Chang Johanes, Head of Platform & Strategic Partnerships, STRO.TV

Looking Ahead

As STRO.TV continues to grow and bring more content to more viewers, SUNRATE remains an integral part of the platform’s ability to scale. With dependable cross-border payments in place, the only limit on their reach is the breadth of their ambition.